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Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality, by Amanda Scheiner McClain
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The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world connoting warrantless celebrity, voluptuous beauty, and social media savviness. Amanda Scheiner McClain explores the Kardashians’ brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media. Through interactive media and just being themselves, the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profits.
- Sales Rank: #3011878 in Books
- Published on: 2015-08-26
- Original language: English
- Number of items: 1
- Dimensions: 9.04" h x .46" w x 6.07" l, .79 pounds
- Binding: Paperback
- 158 pages
Review
This book is a much needed critical examination of a popular, highly integrated, cultural brand. As such, it goes well beyond a single analysis of a cultural phenomenon, and instead problematizes the integrations, representations, and constructions of family, sexuality, gender, materialism, media economics, and class, of a brand that is among the most successful in contemporary culture. (Rebecca Kern-Stone, Manhattan College)
About the Author
Amanda Scheiner McClain is assistant professor of Communications and Coordinator of Arts and Communications at Holy Family University in Philadelphia, PA.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Impressive Scholarship!
By Andrea Piaf
Insightful, fluid, relevant. A worthy contribution to social anthropology. Great for the student and layman alike. Glad to have read this book . . . and you will be too!
0 of 0 people found the following review helpful.
Very Smart Brand Analysis and Fun to Read
By Post Post Minimal
I really enjoyed this book, but I also cringed at the $66 price tag so I am really pleased to see that there will be a paperback released. I don't regret splurging for this, it was my favorite book this year!
This is a great book and a clear, thoughtful look at the ubiquitous brand that is the Kardashians. Anyone interested in media studies will enjoy this text which is well researched and includes an analysis of popular news sources as well as social media sites. This book has a lot of information to sink your teeth into, and I would recommend for college students just starting to look at celebrity culture and media studies, and experienced readers alike. Also a fun read for an smart person who secretly loves reality television as it includes amazing tidbits about the Kardashian family, like the fact that they founded a church.
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