Ebook The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition, by Bill Capodagli, Lynn Jackson
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The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition, by Bill Capodagli, Lynn Jackson
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“Dream, Believe, Dare, Do . . .”
Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades.
As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.
Profiling a new set of diverse organizations―such as TYRA Beauty, Rainbow Babies & Children’s Hospital, Ottawa County, Michigan, and Science Center of Iowa―the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney’s techniques to create a consumer-centric culture. They provide step-by-step actions on how to:
• Give every member of your organization a chance to dream
• Stand firm on your beliefs and principles
• Treat your customers like guests
• Support, enable, and reward employees
• Build long-term relationships
• Dare to take calculated risks
• Train extensively and constantly
• Align long-term vision with short-term execution
• Utilize storyboarding techniques
• Pay close attention to details
• Demonstrate “love” for product, employees, customers, and self
Find out why Walt Disney’s Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization.�
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- Sales Rank: #175428 in Books
- Published on: 2016-04-20
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.30" w x 6.40" l, .0 pounds
- Binding: Hardcover
- 304 pages
From the Back Cover
“I’ve been obsessed with the enchantment of the Disney empire ever since I was a little girl.� As an adult entrepreneur and CEO, studying Walt Disney’s magical culture is beyond inspiring and motivating.� The Disney Way has become a business handbook for me and my entire team.” - Tyra Banks, Founder and CEO, TYRA Beauty
“So useful you may whistle while you work”
- Fortune
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�“This book is about the real magic: Stimulating and harmonizing the collective energy of your people.”
-������� Ken Blanchard, bestselling author of The One Minute Manager
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“The Disney Way is not only a compelling read, it provides leaders at every level with the principles, actionable best practices, and inspiration to go out and create a winning culture in their team, division, or company.� You will be glad you took the time to read it yourself, and will want to get a copy for your leaders at every level!”
-��������������������������� --������ Bob Whitman, Chairman and CEO, FrankinCovey
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�“It was the Disney standard of imagination and engagement that inspired me so many years ago…Now, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use.”
–������ From the new foreword by John Christensen, coauthor of the bestselling book FISH!
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About the Author
In 1993, Bill Capodagli co-founded Capodagli Jackson Consulting and has since become one of the most requested keynote speakers on the corporate cultures of both Disney and Pixar.� He is also a well-known expert on customer-centric culture transformations in which he guides leaders to adopt Walt’s timeless success credo.��
Lynn Jackson is a co-founder of Capodagli Jackson Consulting and has been helping leaders and teams to embrace the principles of Disney and Pixar for over 20 years. She holds an M.S. degree in organizational development and instructional systems technology, and develops workshops based upon Walt Disney’s Dream, Believe, Dare, Do principles.
Capodagli and Jackson also co-authored The Disney Way Fieldbook: How to Implement Walt Disney's Vision of "Dream, Believe, Dare, Do" in Your Company, Leading at the Speed of Change: Using New Economy Rules to Invigorate Old Economy Companies and Innovate the Pixar Way: Business Lessons from the World’s Most Creative Corporate Playground.
Learn more about Capodagli Jackson Consulting at capojac.com.
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The Disney Way can create magic in your company!
By Book Hawk
Another book on Disney! What can I actually learn? Well...quite a bit. I was initially reluctant when I saw this book title. However, once I stepped back and looked at the very long history of Disney, along with its continued success, I quickly realized that I had a lot to learn. The sections of the book capture the essence of the book: Dream -- Believe -- Dare -- Do.
The section on Dream made me a believer in the value of this book. I wanted to learn how to capture a vision, own it, instill it in others, and make everyone profitable. By profitable, I don't just mean monetarily. By creating and living that dream, work no longer exists. You find yourself waking up faster and racing to work. The drudgery is gone. I wanted to instill the Disney Way into the way I work and live. This book will help put you on the journey to do just that.
The one chapter, "Never a Customer, Always a Guest," is one that is worth the price of the book. The actual real life lessons contained in this chapter bring to live this vital concept. With this mindset, you retain your customers and you quickly gain new ones, too.
One more call-out...the chapter "All for One and One for All" does a splendid job discussing rewards that promote teamwork. This chapter goes against the grain of rewarding individual performance that creates an unhealthy culture of competitiveness vice teamwork. You will get a fresh new perspective on this important topic.
Overall, EXTREMELY pleased with this book.
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