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The New Normal, by Peter Hinssen
Download Ebook The New Normal, by Peter Hinssen
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Peter Hinssen’s second book, The New Normal (2010), describes the idea of the New Normal, a concept that states we are now halfway the digital revolution. And although we have already gone through a lot of changes, what lies ahead of us is will be even more challenging. The past 25 years were about technology getting into the hands of consumers. The next 25 years will see consumers, young and old, making technology part of everyday life. Digital has become the New Normal, and this will have an enormous impact on the way companies organize their communications with customers and the way they have to be organized internally.
In The New Normal Peter presents how companies may address a society without digital limits. Quite poignantly, Peter points out that organizations are increasingly faced with customers and consumers who no longer tolerate limitations in terms of pricing, timing, patience, depth, privacy, convenience, intelligence. A number of new rules will apply in the New Normal. Consumers will have zero tolerance for digital failure. They will expect to get internet access anytime, anyplace. Internet and connectivity will be just as ubiquitous as electricity. Consumers will demand fulfillment of their information needs instantaneously. The effect on companies will be tremendous. They were just getting used to coping with an 24 hour economy, and now they will have to cope with the ‘experience economy’: customers will demand interaction with providers of services and products on their conditions. They will expect the digital user experience to be easy and interesting. Every interaction with a customer must be viewed as a ‘make or break’ moment for the relationship with the customer. IT departments too will have to adopt a new way of working. They will have to react more flexible to the demands of the business side of the company. IT-departments were used to build big systems, now they will have to create small, flexible structures that can be adapted quickly. They no longer have to build pyramids, they must put up tents instead. In The New Normal, Peter Hinssen looks at the way companies have to adapt their information strategy, their technology strategy, their innovation strategy and the way they are organized internally. This book is an interesting read for any manager who is concerned with the future of his company as it is hit by the digital revolution.
- Sales Rank: #716350 in eBooks
- Published on: 2010-11-16
- Released on: 2010-11-16
- Format: Kindle eBook
Review
Peter has given the perfect keynote talk about The New Normal at the ICT 2010 Bridging the Gap Conference in Brussels at the European Commission. Given the pace of evolution in technology and the impact of digital society, the alignment gap between Business and IT goes to zero. Peter illustrated The New Normal, visionary and full of passion sometimes in a hilarious but at the same time inspirational and highly educational session. His entertaining keynote was an explosion of mind blowing visual gadgets intermixed with cool ideas. It was, most probably, the best engaging presentation ever given in this large auditorium. Peter left a fascinated and amused audience behind, ideally prepared for the closing Conference cocktail. --Henri Putseys, European Commission (Brussels, June 2010)
Peter Hinssen was the keynote speaker at our Corelio.next get-together, an event which we organise on a yearly basis. As wake-up call, Peter s presentation could count! His futuristic views, creative ideas, eye-opening provocations have been tremendously appreciated by our senior management group. It stimulates us, without any doubt, to think outside the box and to lift the bar. Moreover, Peter s participation at the Q&A-session allowed our group to dig deeper into issues of particular concern to the media industry. Fantastic presentation, superb entertainment value brought by an excellent speaker. Highly recommended! --Luc Missorten, Corelio (Baisy-Thy, June 2010)
Peter Hinssen s keynote presentation at the InformationWeek 500 Conference in September 2010 on The New Normal was described to me by attendees as mind-blowing, game-changing, and the perfect capstone to this event. I ve worked with Peter on several events and been extremely impressed with his work, but the combination of insight, charisma, and dead-on application of ideas to our event s theme this time around was the best I ve seen. His closing keynote took an already successful event and converted the conference into one of those memorable industry moments that I m sure our attendees will look back on someday and say I was there when... --Brian Gillooly, InformationWeek Business Technology Network (California, September 2010)
About the Author
An entrepreneur, advisor, lecturer and writer, Peter Hinssen (1969) is one of Europe s most sought-after thought leaders on the impact of technology on society and business. He is frequently called upon to lead seminars and consult on issues related to the adoption of technology by consumers, the impact of the networked digital society, and the Fusion between business and IT.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Powerful Message
By Sean King
I am fortunate to work for a company that very recently brought Peter Hinssen in as a keynote speaker to kick off our worldwide user conference. Twenty minutes into his presentation I purchased the Kindle edition of this book from Amazon and read it that evening. Peter delivers a very powerful message in a frank, uncomplicated and entertaining way. You will certainly think differently about what the future might hold for us after reading this book. As stated earlier, Peter is also a very accomplished speaker on this subject. I highly recommend attending a presentation of his if you can, you will not be disappointed.
2 of 2 people found the following review helpful.
A "must read" for any CEO looking to understand the future of technology's impact on business
By Jim Hays
I am an unabashed fan of Peter Hinssen's first book, "Business/IT Fusion", so I already had high expectations going in to this new book. My expectations were not only met; they were actually exceeded.
While "Business/IT Fusion" was targeted primarily at CIOs looking to improve their relevancy to the business and their CEO, this book is aimed squarely at CEOs looking to better understand how to leverage technology to enable innovation in a world where being digital has become the new normal.
The book's fundamental premise is that we are halfway through the digital revolution. The author's contention is that the first half was mostly about the technology itself. Having entered the second half of the revolution, it's no longer about the technology. Now it's about being clever with technology.
Peter's writing style is highly engaging and his insights are spot on. He takes what might otherwise be a dry and esoteric discussion on technology and turns it in to an engaging conversation about how to lead your organization toward a bright future filled with technology-enabled innovation.
Terrific insights for those of us living life at the intersection of business and technology. Highly recommended!
1 of 1 people found the following review helpful.
A must-read for everyone working in/with IT, R&D or Technology departments
By Chema Ballarin
Peter Hinssen does a fantastic job explaining in plain english what the next era of technology will look like and how it will affect companies and individuals. He calls this "the new normal" referring to what will be the rules of the game in about a few years from now when it relates to the use of digital information, systems and tools.
Starting from explaining the limits of the evolution of things like price, patience or privacy (related to technology and digitalization of information) he lays on the rules of the new normal to then engage in what will be the right customer and information strategies in that future era. In the final part of the book, Hinssen describes organizations, innovation and technology strategies in the new normal, giving good advice on the things to focus and change in order to adapt successfully to it.
The book is an excellent mix of common sense, future vision and technology awareness that has taught me some good ideas that I try to apply in my daily work with customers, advising where and how technology evolves and what IT and R&D departments must do to lead with value and not be left behind by the emerging trends.
I do recommend the book to everyone working in the tech world, whether you're in the IT/R&D department of a company or you are part of a vendor/SP/Tech Consulting firm that advices customers on IT solutions. Even if you're not a tech-lover, you'll for sure enjoy a view to the future and will find you smiling with some of the examples Hinssen gives to illustrate his points.
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